May 29-31, 2015 | Hollywood, CA

Conference Agenda

The 18th Annual Western Health Care Leadership Academy continues its mission of providing information and tools needed to succeed in today's rapidly changing health care environment. Hear from the experts and leaders of change, and attend a comprehensive slate of practice management seminars and workshops to position your practice for success.  

Thursday, May 28

8 AM - 4:30 PM

PRECONFERENCE WORKSHOP
Lean Six Sigma Certification: White Belt & Yellow Belt (session 1)
Owen Dahl, FACHE, CHBC, LSSMBB, Independent Health Care Consultant
Presented by the California Medical Group Management Association (MGMA), this program (which amounts to 11 CEUs) requires separate registration and fee. For more information, visit www.camgma.com.

This program continues on Friday, May 29, from 1:30 - 5 p.m.

5-7 PM Early-Bird Registration

Friday, May 29

6:30-7:15 AM Healthy Morning Start: Pilates
6:30-8 AM Registration and Continental Breakfast
6:30 AM - 4 PM Exhibit Hall Open
8-10 AM GENERAL SESSION 1
  With Partisanship Dominating, How Did the House Finally Solve SGR?
Representative Kevin McCarthy, House Majority Leader; Representative Michael Burgess, M.D., Texas Congressman; Wendell Primus, Senior Policy Advisor, Office of Minority Leader Nancy Pelosi
10-10:30 AM Break with Refreshments in Exhibit Hall
10:30-11:30 AM GENERAL SESSION 2 (Keynote)
  Toward a Paradigm Shift in American Health Care
Malcolm Gladwell, Journalist and Author
12-1:30 PM LUNCHEON WITH PRESENTATION
Emerging Advice on Physician Leadership
Dave C. Logan, PhD, Professor of Management and Organization, Marshall School of Business, University of Southern California
12-1:30 PM VIP LIMITED SESSION: "Up Close and Personal" with Malcolm Gladwell
1:30-5 PM PRECONFERENCE WORKSHOP (continued from Thursday)
Lean Six Sigma Certification: Yellow Belt (Session 2)
Owen Dahl, FACHE, CHBC, LSSMBB, Independent Health Care Consultant
Presented by MGMA, this program (which amounts to 11 CEUs) requires separate registration and fee. For more information, visit www.camgma.com.
1:45-4 PM Refreshments in Exhibit Hall
1:45-3:15 PM CONCURRENT BREAKOUTS 1
  a. Creating Personal Health Experiences That Increase Patient Loyalty
Jamie Verkamp, Managing Partner, (e)Merge Medical Consulting
  b. ICD-10-CM: What Is It and Why Should I Care?
Rhonda Buckholtz, CPC, CPMA, CPC-I, CENTC, CGSC, COBGC, CPEDC, Vice President of ICD-10 Education and Training, AAPC
  c. Medical Ethics and Physician-Patient Encounters
Josh Hyatt, DHSc, MHL, CPHRM, Senior Risk Management Specialist, NORCAL Mutual Insurance Company
  d. Coding 101: The Basics of E&M Coding and Documentation
Nancy M. Enos, FACMPE, CPMA, CPC-I, CEMC, ENOS Medical Coding
  e. From Negotiation to Collaboration: How to Communicate with and Educate the HDHP/Consumer-Driven Patient
Susan F. Childs, FACMPE, Evolution Healthcare Consulting
3:30-5 PM CONCURRENT BREAKOUTS 2
  a. Physicians and Payors: Collaborating to Preserve Physician-Led Care
Lou Goodman, PhD, CAE, Chief Executive Officer, Texas Medical Association; David Spalding, MBA, Chief Operating Officer, TMA PracticeEdge, LLC; Dan McCoy, MD, Divisional Senior Vice President and Chief Medical Officer, Blue Cross and Blue Shield of Texas
  b. New Marketing Initiatives to Improve Patient Referrals
Jaime VerKamp, Managing Partner, (e)Merge Medical Consulting
  c. Washington, D.C. Update
Jennifer McLaughlin, JD, MGMA Government Affairs Representative
  d. Direct Pay/Concierge Care: Where Is the Sweet Spot?
Susan F. Childs, FACMPE, Evolution Healthcare Consulting
5-8 PM LEADERSHIP ACADEMY WELCOME RECEPTION

Saturday, May 30

6:30-7:15 AM Healthy Morning Start: Pilates
7-8 AM Registration and Continental Breakfast
7-10 AM Exhibit Hall Open
8-9:30 AM CONCURRENT BREAKOUTS 3
  a. Are You Prepared for an Audit? Taking the Risk Out of E&M Coding and Documentation
Nancy M. Enos, FACMPE, CPMA, CPC-I, CEMC, ENOS Medical Coding
  b. Practice Options: Self Employment vs. Hospital/Foundation Affiliation
Debra Phairas, President, Practice & Liability Consultants, LLC
  c. Pain Management & Opioid Prescribing: Managing the Risks
Josh Hyatt, DHSc, MHL, CPHRM, Senior Risk Management Specialist, NORCAL Mutual Insurance Company
  d. Physician Leadership and Public Service
Representative Ami Bera, MD, California Congressman
  e. Telemedicine: Best Practices for Avoiding Medical Board Actions and Government Investigations
Tara Kepler, JD, MPA, Kepler Health Law
9:30-10 AM Break with Refreshments in Exhibit Hall
10-11:30 AM CONCURRENT BREAKOUTS 4
  a. Patient Engagement vs. Patient Education – What’s the Difference?
Jaime VerKamp, Managing Partner, (e)Merge Medical Consulting
  b. Improved Performance for All Employees
Owen Dahl, FACHE, CHBC, LSSMBB, Independent Health Care Consultant
  c. Contract Negotiations
Andrew H. Selesnick, Esq., Attorney, Michelman & Robinson, LLP and Damaris L. Medina, Esq., Attorney, Michelman & Robinson, LLP
  d. Merging Practices – Strategies to Remain Independent
Debra Phairas, President, Practice & Liability Consultants, LLC
  e. Staying Compliant in ICD-10
Rhonda Buckholtz, CPC, CPMA, CPC-I, CENTC, CGSC, COBGC, CPEDC, Vice President of ICD-10 Education and Training, AAPC
12-1:30 PM LUNCHEON WITH PRESENTATION
  How States Can Fulfill the Promise of Medicaid
Gavin Newsom, California Lieutenant Governor
2-4:30 PM GENERAL SESSION 3
 

Cancer: The Emperor of All Maladies
Pulitzer Prize Winning Author Siddhartha Mukherjee, MD, PhD

The Future of Cancer Treatment: Moderated Panel with Q&A
Siddhartha Mukherjee, M.D., PhD, and Steven Coutre, M.D., Professor of Hematology, Stanford University School of Medicine

4:30-5:30 PM VIP LIMITED SESSION: "Up Close and Personal" with Siddhartha Mukherjee, MD
4:30-6:30 PM POOLSIDE COCKTAIL RECEPTION

Sunday, May 31

6:30-7:15 AM Healthy Morning Start: Pilates
8-9 AM Registration and Continental Breakfast
9-11:30 AM GENERAL SESSION 4
  Marijuana, Medicine and the Law – the Highs and Lows of Legalization
Larry Wolk, MD, MSPH, Executive Director and Chief Medical Officer, Colorado Department of Public Health and Environment; Sean Graham, Associate Director of Policy & Political Affairs, Washington State Medical Association; Craig Reinarman, Commissioner, Blue Ribbon Commission on Marijuana Policy, Public Safety Working Group
11:30 AM Academy Adjourns