May 13-15, 2016 | San Francisco, CA

Conference Agenda (Tentative)

The 19th Annual Western Health Care Leadership Academy continues its mission of providing information and tools needed to succeed in today's rapidly changing health care environment. Hear from the experts and leaders of change, and attend a comprehensive slate of practice management seminars and workshops to position your practice for success.  

Thursday, May 12

5-7 PM Early Registration

Friday, May 13

7-8 AM Registration and Continental Breakfast
7 AM - 4 PM Exhibit Hall Open
  1a. How to Recruit a Top-Tier Candidate in Today’s Health Care Environment
Kathy Jordan, Founder and President, Jordan Search Consultants, and Regina Levison, Vice President, Client Development, Jordan Search Consultants
It’s no secret that as the economy recovers and more executive and health care positions are created or vacated, professionals are on the move. In fact, a recent U.S. labor data study revealed that health care jobs turned over at 28 percent, and the cost for replacing these health care professionals can be more than 20 percent of that person’s annual salary. In addition, a recent report released by the Association of Staff Physician Recruiters disclosed that 45 percent of searches are to replace a departing provider. Health care professionals can afford to be mobile; jobs are plentiful and organizations are competing for top talent.
  1b. Challenges for Women as Health Care Leaders
Susan Reynolds, M.D., Ph.D., President and CEO, The Institute for Medical Leadership®
This program will discuss issues faced by women as they become leaders of their medical society, their hospital or their medical group. Strategies will be presented for how to overcome obstacles and stereotypes that limit women leaders’ effectiveness.
  1c. Speaker's Bureau and Media Training: Handling the Media
Molly Weedn, Vice President, Public Affairs, California Medical Association
Whether you’re prepping for a primetime interview with CNN or presenting some of the current health care issues to your local Rotary club, there are tips and tricks to help ensure you get the right messages across for the audience you’re addressing. A regular benefit to members of the California Medical Association, the Speaker’s Bureau & Media Training guides you through some of the frequently asked questions on health care topics today and best techniques for answering them. General information along with interview role play make audience participation helpful to round out the training.
9:30-9:45AM Break with Refreshments in Exhibit Hall
  2a. Maximize the Potential of Your Practice Success
We must be confident that the most up-to-date care is offered on a continual basis with each patient encounter – most efficiently and with compassion. Your manager is in the vital position of steering your practice every day – and, as a result, is accountable for every level and nuance of patient care. We will approach issues that are challenging and necessary, such as how you can trust and verify your manager’s actions and accountability to the practice, staff members and patients. Presenting a united front, role definition and accountability are the foundation of your success. We discuss all of these elements and offer tips that add momentum to an incredible approach and in fact heighten your standards of care. We will look at leadership roles and how you may be most effective in promoting staff initiative. This session will also cover time management tips that can help create some predictability within your day.
  2b. Stem Cells and Their Impact on Health Care
Jan A. Nolta, Ph.D., Director, UC Davis School of Medicine Stem Cell Program
The fields of stem cells, immunotherapy, gene therapy and regenerative medicine are poised to change the face of health care. Immunotherapy is giving terminal cancer patients a second chance at life; gene therapy can cure rare diseases; and living stem cells are beginning to be prescribed for certain indications. This changes the field of medicine, nursing and pharmacy, since the new generations of students will need to learn how to handle drugs that are not liquids or a powder in a vial, but rather are living biological medicines. UC Davis is committed to training the science and health care work force of the future, and to continuing to improve and deliver these novel, cutting-edge therapies that can offer cures rather than palliative remedies for patients who currently have limited options.
  2c. Government Relations and Advocacy for the County Leader
Janus Norman, Senior Vice President, Government Relations and Political Operations, California Medical Association, and Donald Waters, Executive Director, Alameda-Contra Costa Medical Association
Often described as balancing on a three-legged stool, county advocacy should be composed of three essential elements: local grassroots strategies, coordinated government relations activities with the California Medical Association, and local support of statewide CALPAC fundraising and candidate recruitment. This session is designed to provide you a broad overview and introduction to government relations and the significant role it plays in your society’s growth and effectiveness.
  2d. Communication Intelligence with Challenging Employee and Patient Encounters: Essential Keys to Leading Through Effective Communication
Judith C. Holder-Cooper, Ph.D., M.S., Assistant Professor, Duke University
Understanding the finer nuances of communication and what triggers snafus in communication with employees and patients are paramount to increased employee and patient satisfaction and in handling conflicts, miscommunications and suboptimal behaviors. This experiential workshop focuses on providing essential “skill” tips for effectively communicating through understanding your interpersonal style, hidden triggers, affective plasticity and the social neuroscience of communication.
11-11:30 AM Break with Refreshments in Exhibit Hall
The State and Future of American Health Care
Karl Rove, Deputy Chief of Staff and Senior Advisor to President George W. Bush, and Donna Brazile, Al Gore campaign manager and Democratic National Committee Vice Chair
Karl Rove, an iconic political strategist and one of the most sought-after political pundits of our time, is best known for his provocative and robust knowledge of the major political issues of the day. Veteran Democratic political strategist Donna Brazile is an adjunct professor, author, syndicated columnist, television political commentator, Vice Chair of Voter Registration and Participation at the Democratic National Committee, and former interim National Chair of the Democratic National Committee as well as the former chair of the DNC’s Voting Rights Institute. Join them for commentary on the state of health care in today’s United States.
12:30-2 PM Roaming Lunch Inside Exhibit Hall
2:30-3:30 PM VIP LIMITED SESSION: "Up Close and Personal" with Karl Rove
Academy VIP Upgrade registrants meet, ask questions and exchange ideas with keynote speaker Karl Rove. Attendance limited to VIP Upgrade badge holders.
  3b. Telehealth – Trends and Recent Developments
Daniel Kurywchak, Chief Technology Officer, California Telehealth Network; Karen J. Davis, M.D., Consultant, California Telehealth Network
Join experts in the field of telehealth, information technology, legal and credentialing for a discussion on hot topics in telehealth – and leave with strategies to tackle issues common to many telehealth programs today. This session will address themes such as incorporating telehealth technology with electronic health records, security, privacy practices, leveraging technology for new models of care, licensure, practicing across state lines, credentialing and more. Administrators, clinicians, IT specialists and operation managers are encouraged to attend.
  3c. Counting the Money: Essential Business Fundamentals for the County Society Leader
Lance R. Lewis, MBA, Chief Operating Officer, California Medical Association
Understanding your society’s financials and budget planning is essential to the sustainability of the organization. This course will cover the basics as well as provide even the most seasoned leader with important guidelines and new regulations that pertain directly to non-profit and medical society fiscal management. Several handouts and unique resources will be shared with attendees to provide them greater insights and understanding of non-profit compliance with state and federal reporting requirements.
  3d. How to Avoid Physician Burnout
Ruth Haskins, M.D., President-Elect, California Medical Association
Burnout is a long-term stress reaction characterized by depersonalization, including cynical or negative attitudes toward patients, emotional exhaustion, a feeling of decreased personal achievement and a lack of empathy for patients. By measuring and responding to burnout you will be able to reduce sources of stress, intervene with programs and policies that support professional wellbeing, and prevent burnout.
  3e. Physicians – Your Active Leadership Has Never Been More Valued!
Susan F. Childs, FACMPE, Evolution Healthcare Consulting
Between the reduction of provider availability and the massive influx of new patient, it's true – a good doctor really is hard to find! Ironically, patient satisfaction is increasingly significant as millions of new patients self-select a physician. Payor reimbursement can be greatly affected by the measure of patient-centered care your patients believe they have received. How does your patient really view the visit? As a physician leader, you will be setting new standards of care. How can we make the most of potential offered in transposing challenging times into improved standards of health? We will look at how to affirm your voice and position among your peers, the community and other organizations in your area. Serving double duty, these same actions can assist you in educating your patients to making their own independent health care decisions.
3:30-4 PM Break with Refreshments in Exhibit Hall
  Health Care, Remixed
ZDoggMD (Zubin Damania, M.D.)
Dr. Damania delves into the ethical challenges of delivering compassionate health care in our severely dysfunctional medical system, while proposing collaborative ways to revitalize it. He examines, through humor and storytelling, the hope that the future of medicine is a bright one provided that all of us work together for the common goal.

Saturday, May 14

7:30-9:15 AM Registration and Networking Breakfast
  4a. What's Culture Got to Do With It?
Kathy Jordan, Founder and President, Jordan Search Consultants, and Regina Levison, Vice President, Client Development, Jordan Search Consultants
Because cultural fit is paramount to both landing and retaining the best candidates, assessing cultural integration and aptitude during the recruitment process is a requirement. However, to do this effectively, you must have a comprehensive understanding of your organization’s culture. After all, to know if a candidate will fit in with the culture that drives your organization, you must first be cognizant of it. Learn 10 ways to better identify and define the culture that exists at your organization.
  4b. Will Physicians Be Seen as Mere Technicians? How Can Patients Remain Engaged as Others Share the Role?
Paradoxically, in the age of endless compliance requirements, many patients still do not expect continuity of care on any level. In comparing instant clinics, self-reporting wearables, virtual interviewers and nurses' increasing scope of care, how will future patients view the significance of the actual physician? Will they be numbed down to “take a number” health care, or will they ask for more? How do we pair patients who are seeking the most expert care and want to be avidly engaged in their health with the physician who wants to reflect the true worth of the care offered? A provider who used to come to your home now can care for you via a screen. We must continue to reflect the specific and unique worth that only a physician can offer! This session offers real-life examples of how patients can actually affirm the physician’s substance and value, while helping you meet the requirements and criteria of our value-based world.
  4c. The Art of Planning and Running a Board Meeting
William C. Parrish, Executive Director/CEO, Monterey County Medical Society and Santa Clara County Medical Association
Understanding the art of how to properly plan and conduct a meeting is a key part of running an effective board or society business. Developing the ability to clearly frame an issue that the board is asked to consider, ensuring that all points of view on an issue are efficiently heard, and fostering the expression of the will of the majority of the group at the end of the deliberations is the true sign of successful planning and execution. A basic understanding of parliamentary procedure will be shared in this session, along with helpful resources.
  4d. How to Avoid Physician Burnout
Ruth Haskins, M.D., President-Elect, California Medical Association
Burnout is a long-term stress reaction characterized by depersonalization, including cynical or negative attitudes toward patients, emotional exhaustion, a feeling of decreased personal achievement and a lack of empathy for patients. By measuring and responding to burnout you will be able to reduce sources of stress, intervene with programs and policies that support professional wellbeing, and prevent burnout.
  4e. Working Across Generations: Mentoring, Coaching and Sponsoring
Susan Reynolds, M.D., Ph.D., President and CEO, The Institute for Medical Leadership®
Generational differences between Baby Boomers, Gen Xers and Millenials will be discussed in this session. The session will also present ways to involve all generations in organizational development through mentoring, coaching and sponsorship.
10:45-11:15 AM Break with Refreshments
  5a. Merging Practices – Strategies to Remain Independent
Debra Phairas, President, Practice & Liability Consultants, LLC
In this new era of health care, consolidating practices can result in economies of scale, reduction of overhead, increased power in contracting, increased net income, and ability to recruit new partners and retire partners. But as in a marriage, good communication and shared values are key to compatibility and long-term success. This workshop covers practical strategies to manage a successful merger. Topics will include defining partner mission, goals, philosophy, impediments and “sacred cows”; income distribution or expense share formulas to reduce potential for conflict; buy-in and buy-out formulas – tangible assets, accounts receivable and “good will” (included or not?); structuring vesting in the event of an external group purchase; decisions on death, disability, slowing down and governance; and staff restructuring and team building, operations changes and economies of scale principles.
  5c. Developing a Strategic Membership Recruitment and Retention Plan
James Peterson, CEO/Executive Director, Orange County Medical Association, and Mike Steenburgh, Vice President, Membership and Component Relations, California Medical Association
For a society that is reliant on member dues revenue for sustainability, a successful membership plan is critical and must have significant support from staff and physician leadership. In this fast-paced session, we will explore a number of successful strategies used by many of our fastest growing component societies over the past few years. Strategies will be shared for recruiting various segments of membership, including solo/independent members, strategies for medium and larger groups, and specific ideas for niche membership segments such as ethnic, medical students and residents. Bring your county membership staff member or executive director and leave with some fresh ideas on membership recruitment and retention that can be implemented immediately.
  5d. Increasing Patient Quality Through Partnerships with your PA
Partnerships with physician assistants (PAs) can achieve joy in care for all involved and dramatically improve outcomes. An integrated approach to patient experience and partnerships not only has significant impact on clinical outcomes, but also optimizes team functioning and engagement and decreases burnout. This session will demonstrate how to use patient scenarios and a tested three-level framework for action to efficiently achieve great experiences of care as well as improved physician and PA engagement.
  5e. Success Factors for Physician Leaders
Susan Reynolds, M.D., Ph.D., President and CEO, The Institute for Medical Leadership®
This breakout session provides an overview of the major changes in the health care industry and why there is an increasing need for physician leadership. It gives an outline of the core competencies physician leaders now need and presents key tips for how physicians can become more successful leaders.
  6a. Yes, You Can Start a New Practice
Debra Phairas, President, Practice & Liability Consultants, LLC
It is possible to start a new practice either from training or leaving a foundation/hospital/single or multi-specialty group. Learn from an experienced practice management consultant who has assisted physicians in starting over 160 new practices, with an average of 8-10 per year in all specialties. Learn to assess demand for your specialty in your target area. Discover how long it takes for insurance credentialing from HMOs, PPOs and IPAs. Choose a location with the right amount of space for your specialty. Discuss the pros and cons of staff leasing or being the employer. Learn why operational policies and procedures are needed, including the must-knows about key financials and accounts receivable. Should you do your own billing or outsource the work? Hear about ways to set accounting controls to avoid embezzlement, as well as personnel and human resources essentials to running your own practice. Learn about defining your brand, marketing your practice and website creation.
  6c. Organizational Strategic Planning and Visioning
Understanding key metrics of your organization is the first step to developing a strategic plan. This session is designed to share with leaders a variety of resources and methods to ascertain the health of the organization by measuring these key metrics. Some of the metrics discussed will include membership growth, composition and trends; financial health and trends; developments in organizational relationships with other organizations; programmatic, committee activities and trends; and membership feedback through surveys, individual correspondence, readership of organization publications or traffic on the website. Several sample strategic plans will be shared as well to provide attendees an overview of what other component societies have done and how they maintain these plans.
  6d. Palliative Care Challenges in California
With the state struggling to write regulations for the new revenue-neutral palliative care benefit legislated in 2014, the California Healthcare Foundation has tapped Partnership HealthPlan of California to test a model of palliative care services for patients nearing the end of their lives, who are not candidates for hospice. The palliative care benefit is expected to begin in late 2016. The idea was born of studies over the few last years showing that palliative care services, including support of advance care planning, psychosocial support and home support services, in patients not ready to stop treating their underlying disease, improves quality of life as well as cost savings, primarily by reducing inpatient hospitalization.
  6e. Conflict Resolution: Dealing with Difficult People
Susan Reynolds, M.D., Ph.D., President and CEO, The Institute for Medical Leadership®
This program begins by defining disruptive behavior and looking at it’s causes. It then discusses how coaching can be effective in some cases, emphasizing the importance of finding and fixing the trigger of the undesired behavior. The program also presents strategies for dealing with difficult personality types.
4-4:30 PM Break with refreshments
  "Being Mortal" with Dr. Atul Gawande
Atul Gawande, M.D., MPH, surgeon, writer, and public health researcher
Atul Gawande, M.D., MPH, is a MacArthur “Genius” Fellowship winner, a New Yorker columnist and an author – but, most of all, he is a physician, with a practitioner’s grasp of the everyday challenges of health care delivery. Dr. Gawande explains that medical practice and philosophy have not kept pace with the changes in health care over the last hundred years. We need reform – and he is on a lifelong search to discover what shape that reform should take. What does an effective health care system look like in the 21st century? How can we improve quality, manage risk and measure performance more effectively? Dr. Gawande brings an eloquence and an intellect to these questions that allow him to offer deeply considered and beautifully expressed solutions with implications for health care and beyond.
5:30-6:30 PM VIP LIMITED SESSION: "Up Close and Personal" with Dr. Atul Gawande
Academy VIP Upgrade registrants meet, ask questions and exchange ideas with keynote speaker Atul Gawande, M.D., MPH. Attendance limited to VIP Upgrade badge holders.

Sunday, May 15

8-9 AM Registration and Networking Breakfast
10-10:30 AM Break with Refreshments
10:30 - 11:30 AM GENERAL SESSION 5
11:30 AM Academy Adjourns